This is an illustration of a snail on a leaf, however it looks as though everything is made up of liquid. I believe this is just an illustration because there is no product or text showing that it is an advertisement.
I believe this was made in photoshop because the water droplets look too realistic to be made in illustrator. The main tools that were probably used in this piece were “liquify” and the paint brush “color” mode to make the liquid, and the burn tool was used to create the shadows.
The piece really emphasizes the use of color and texture. The black background makes the color stands out tremendously, and the the use of gradients and shape really make the texture look like water.
jcjacoby 